Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Archives and local government [read]
  • Response to Ambition for Public Libraries in England 2016-2021 [read]
  • Pitch Grading Framework will raise playing surface standards ‘from the Ground Up’ [read]
  • Everyone an artist, everyone a scientist, culture at the heart of every community [read]

Latest from Twitter

@cCLOAssociation Chair Mark Allman is looking forward to sharing the stage with @AndyJReed_OBE & @wardsteve @SportaUK AGM tomorrow. about 1 week ago

We’re seeking cCLOA members to join the Executive Committee and play a leading role in the Association's work - call 01473345385 for a chat. about 1 week ago

Visit to @britishlibrary to plan cCLOA AGM on 29 June; its a superb venue - don't forget to book your place… https://t.co/JtmZAsHXjO about 1 week ago

@Sport_England are looking for two Heads of Health. Find out more and apply - https://t.co/oI9g5mpkqT … before 21 May about 1 week ago

RT @Sport_England: The #inactivity map of Britain by @TheBHF. Let's work together to create an #ActiveNation. #mhaw17 https://t.co/ruX8about 1 week ago

@elevatearena - Thanks from @cCLOAssociation - #Elevate17 has been a great day, with high energy and an interesting programme. about 1 week ago

@cCLOAssociation Chair Mark Allman speaking @elevatearena today for #Elevate17 - visit our sponsors @AllianceLeisure @xnleisure stand223 about 1 week ago

RT @KandiceBryan: Just heard from Mark Allman @cCLOAssociation 'Mapping is crucial to understanding baseline gaps and tactical approches' #… about 1 week ago

RT @xnleisure: Xn are going to Elevate 2017, 10-11 May, ExCel London. Join us on Stand 223. https://t.co/nOw668GkvE @elevatearena #Elevate17 about 2 weeks ago

RT @AllianceLeisure: Just 1 week to go! Join us in the VIP lounge @elevatearena on 10/11 May Register for your free pass https://t.co/5M5gPabout 3 weeks ago