Welcome to CLOA

CLOA's mission is to be the lead body that advises on, advocates and champions culture and leisure on behalf of sector professionals, locally, regionally and nationally.

Our vision is that every locality has a thriving, high quality and distinctive cultural and leisure offer. 

We have two clear strategic aims which are -

  • To provide quality advice and support to senior officers to develop and sustain best practice.
  • Providing an informed and coherent voice at a national level to champion, support and advocate for best practice in local government culture and leisure development and delivery. 

As a membership association we have a clear set of values that inform our activities:

  • We strive for Excellence                 
  • We succeed through Collaboration
  • We value our Independence       
  • We always work with Integrity 

A Leading Role for Culture, Tourism and Sport

The impact of new policy drives and initiatives and the increasing focus on performance management and development continues to influence public sector cultural, tourism and sport services. Such services are no longer delivered exclusively for their own sake, but are being resourced in order to impact in broader social areas, such as regeneration, crime prevention, economic development, social inclusion, health and education – and are being measured on the outcomes achieved in these areas.

CLOA members are at the cutting edge of this agenda. They stimulate and manage innovative projects, pilot studies and research in areas that are delivering these broader social goals.

CLOA is helping to ensure that all of these new areas of competence feed into cultural policy development and that members, and the wider industry, are fully equipped to deliver real outcomes in this increasingly more complex arena.

Be part of this important network. As a member of CLOA you will have the opportunity to influence new developments and their impact on your organisation and working environment.


  • New opportunities for cost effective leisure infrastructure [read]
  • Partnership working key to delivering a quality, sustainable leisure provision [read]
  • Supporting local pubs [read]
  • Salt Ayre Leisure Centre – a real success story [read]

Latest from Twitter

RT @ace_national: SAVE THE DATE: Our first ever year in review live is happening at 10am, 25 September. Got a question for us? #AskACE to g… about 2 days ago

RT @_ukactive: 2 major reports forming two pillars of the policy and campaigning work ukactive will undertake in the years ahead released a… about 2 days ago

@DCMSArts - £250K new funding to promote and encourage American visitors to join the #Mayflower400 anniversary and… https://t.co/3YL54A8Mas about 2 days ago

RT @HENLEYDARREN: New report just published: ‘Cultural Democracy in Practice’ from @64M_Artists and @ace_national which you can download he… about 2 days ago

RT @LGAculturesport: Our latest round of Behavioural Insights funding opens for applications today. Councils or National Parks are invited… about 2 days ago

RT @UKNatArcSector: The data you need to prove your archive's #impact could already be at your fingertips. Join this new #training session… about 1 week ago

@Sport_England has published a workforce development plan with the aim of giving people in the sport and physical a… https://t.co/onplvUuHof about 1 week ago

Hearts for the Arts nominations are now open – so now is the time to recognise the cultural champions within your L… https://t.co/sdtrLU2qOa about 1 week ago

RT @Sport_England: How can the planning system help people take part in sport and be active? We're consulting on our draft planning guidan… about 2 weeks ago

@cCLOAssociation members - there’s still time to promote opportunities to get your residents active on 26th of Sept… https://t.co/HwaaJj7XdT about 2 weeks ago