Welcome to CLOA

CLOA's mission is to be the lead body that advises on, advocates and champions culture and leisure on behalf of sector professionals, locally, regionally and nationally.

Our vision is that every locality has a thriving, high quality and distinctive cultural and leisure offer. 

We have two clear strategic aims which are -

  • To provide quality advice and support to senior officers to develop and sustain best practice.
  • Providing an informed and coherent voice at a national level to champion, support and advocate for best practice in local government culture and leisure development and delivery. 

As a membership association we have a clear set of values that inform our activities:

  • We strive for Excellence                 
  • We succeed through Collaboration
  • We value our Independence       
  • We always work with Integrity 

A Leading Role for Culture, Tourism and Sport

The impact of new policy drives and initiatives and the increasing focus on performance management and development continues to influence public sector cultural, tourism and sport services. Such services are no longer delivered exclusively for their own sake, but are being resourced in order to impact in broader social areas, such as regeneration, crime prevention, economic development, social inclusion, health and education – and are being measured on the outcomes achieved in these areas.

CLOA members are at the cutting edge of this agenda. They stimulate and manage innovative projects, pilot studies and research in areas that are delivering these broader social goals.

CLOA is helping to ensure that all of these new areas of competence feed into cultural policy development and that members, and the wider industry, are fully equipped to deliver real outcomes in this increasingly more complex arena.

Be part of this important network. As a member of CLOA you will have the opportunity to influence new developments and their impact on your organisation and working environment.


  • New opportunities for cost effective leisure infrastructure [read]
  • Partnership working key to delivering a quality, sustainable leisure provision [read]
  • Supporting local pubs [read]
  • Salt Ayre Leisure Centre – a real success story [read]

Latest from Twitter

RT @xnleisure: A smooth and easy booking process will not only save your staff a load of hassle but it will keep your members happy too! I… about 5 days ago

RT @LibTaskforce: We're running a series of evaluation workshops with @audienceagents @ace_national and @DcmsLibraries. Find out how to sig… about 5 days ago

@LGANews pointing out that cutting discretionary services such as parks and green spaces and cultural services is a… https://t.co/oZJZqf7SLA about 1 week ago

RT @LGAculturesport: We have another of our highly praised Sports Leadership Essentials for cllrs coming up on the 28 Feb - 1 March at Warw… about 1 week ago

RT @LGAculturesport: Thought provoking set of recommendations in the #culturalcities report launched by @ace_national and @corecities today… about 1 week ago

RT @WhatWorksWB: To make our #evidence more accessible, we’ve pulled the key findings into a Knowledge Bank. It collates all the evidence s… about 1 week ago

RT @MaceGroup: Fantastic turn out last night at our private cinema screening of #APlasticOcean. Thank you to all our speakers for sharing t… about 2 weeks ago

Our Vice-Chair @tamerandhawk flying the @cCLOAssociation flag. https://t.co/B3W4obAO8K about 4 weeks ago

RT @madfamily75: Next up Lorna Lee Director of Culture Waltham Forest on London Borough of Culture 2019 how Museums and Archives integrated… about 4 weeks ago

RT @Sport_England: Our Under the Skin research breaks down young people into six personas, to help us understand how we can help them get a… about 4 weeks ago