Welcome to CLOA

CLOA's mission is to be the lead body that advises on, advocates and champions culture and leisure on behalf of sector professionals, locally, regionally and nationally.

Our vision is that every locality has a thriving, high quality and distinctive cultural and leisure offer. 

We have two clear strategic aims which are -

  • To provide quality advice and support to senior officers to develop and sustain best practice.
  • Providing an informed and coherent voice at a national level to champion, support and advocate for best practice in local government culture and leisure development and delivery. 

As a membership association we have a clear set of values that inform our activities:

  • We strive for Excellence                 
  • We succeed through Collaboration
  • We value our Independence       
  • We always work with Integrity 

A Leading Role for Culture, Tourism and Sport

The impact of new policy drives and initiatives and the increasing focus on performance management and development continues to influence public sector cultural, tourism and sport services. Such services are no longer delivered exclusively for their own sake, but are being resourced in order to impact in broader social areas, such as regeneration, crime prevention, economic development, social inclusion, health and education – and are being measured on the outcomes achieved in these areas.

CLOA members are at the cutting edge of this agenda. They stimulate and manage innovative projects, pilot studies and research in areas that are delivering these broader social goals.

CLOA is helping to ensure that all of these new areas of competence feed into cultural policy development and that members, and the wider industry, are fully equipped to deliver real outcomes in this increasingly more complex arena.

Be part of this important network. As a member of CLOA you will have the opportunity to influence new developments and their impact on your organisation and working environment.


  • New opportunities for cost effective leisure infrastructure [read]
  • Partnership working key to delivering a quality, sustainable leisure provision [read]
  • Supporting local pubs [read]
  • Salt Ayre Leisure Centre – a real success story [read]

Latest from Twitter

Check out this key post within Barnsley’s Culture and Visitor Economy Service. Closing date 25 July 2018. https://t.co/Ea8TrJj0uZ about 3 days ago

RT @LGAculturesport: It’s official - spending time outside is good for you - Press Release - UEA https://t.co/5CtvzZfide #UEA about 1 week ago

@cCLOAssociation supports @sportrectweets campaign to enshrine the fundamental right of all children to be active. https://t.co/Nd7WEGQww3 about 1 week ago

RT @sportrectweets: NEW VACANCY: We are looking for a Parliamentary and Policy Officer who will help us to protect and promote our members’… about 1 week ago

@TCPAHealth @DurhamCouncil @Sport_England Glad you found it useful. There's not a publication as such, but a whole… https://t.co/yW2UTJDKK2 about 1 week ago

RT @UKNatArcSector: We have published 'Archives Unlocked – Delivering the Vision 2018-19' today, with an update on delivery and plans for t… about 1 week ago

The final video in our #Commissioning series brings together all the key people involved @DurhamCouncil and offers… https://t.co/Vre2rs0ZMp about 1 week ago

RT @DCMS: DCMS Permanent Secretary Dame Sue Owen welcomes Jeremy Wright as the new Secretary of State for Digital, Culture, Media and Sport… about 1 week ago

RT @UKNatArcSector: Are you looking for a new CMS for your archive? Not even sure of the range of options out there? Then look no further -… about 2 weeks ago

We’ve pulled together some 'Top tips' https://t.co/KP6beKK5af from the practitioners involved in our #Commissioning… https://t.co/6WcnebWdEE about 2 weeks ago