Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Supporting local pubs [read]
  • Salt Ayre Leisure Centre – a real success story [read]
  • Archives and local government [read]
  • Response to Ambition for Public Libraries in England 2016-2021 [read]

Latest from Twitter

Active people, healthy places - new publication with 12 case studies showing different models for delivering sport… https://t.co/sfXB6Y632C about 4 days ago

Get involved in @WorkplaceChall and ‘make every minute count’, with ten-minute bitesize chunks of physical activity… https://t.co/djpOdmvWrR about 5 days ago

Congratulations to all the @Sport_England local pilots. @cCLOAssociation looks forward to following your journey a… https://t.co/ZviFuCWbDh about 5 days ago

RT @DCMSInsight: In 2016, @DCMS sectors contributed £249bn to the UK economy, 14.2 per cent of UK GVA. https://t.co/6FyPBZC5k1 https://t.coabout 1 week ago

RT @DCMS: New stats released today show UK #creativeindustries are going from strength to strength and are now one of our fastest growing i… about 1 week ago

RT: @FreedomLeisure are looking to recruit a Commercial Manager. https://t.co/3dCL3WFJ7N about 1 week ago

RT: @WhatWorksWB is reviewing evidence on how participating in outdoor recreation can affect the wellbeing of famil… https://t.co/4Yrb8XIY8W about 1 week ago

RT @UkNatArchives: Today marks the launch of our annual publication celebrating the work of the archives sector #AYearinArchives. As always… about 1 week ago

RT @ace_national: Surprised & disappointed re: this development. We hope conversation @DCMS is having w/the Commission will revisit this, e… about 2 weeks ago

RT @Sport_England: Announcement ???? We're investing £4.4m of #NationalLottery money into 32 projects nationwide. The aim: to attract new, d… about 2 weeks ago