Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Salt Ayre Leisure Centre – a real success story [read]
  • Archives and local government [read]
  • Response to Ambition for Public Libraries in England 2016-2021 [read]
  • Pitch Grading Framework will raise playing surface standards ‘from the Ground Up’ [read]

Latest from Twitter

Read our blog James Foley @AllianceLeisure explains how, in partnership with Lancaster CC, Salt Ayre leisure centre… https://t.co/xtCR39QCUi about 6 days ago

RT @Sport_England: #ActiveLives data for local areas – including nine regions and 353 local authorities – now available to download ?? http… about 6 days ago

RT @WhatWorksWB: New research: Rural/urban, income and access to green space/heritage biggest drivers of wellbeing inequality https://t.co/about 2 weeks ago

RT @UKSCL: Read about how game experiences help families to learn together in our new report, The Experiential Library https://t.co/itBSxvabout 2 weeks ago

#HeartsfortheArts recognises those LA's who invest the most in life-enriching arts. Nominations are invited by the… https://t.co/6BbQIQZo3S about 3 weeks ago

Today is National #FitnessDay, the most active day of the year! Get active with colleagues, friends and family https://t.co/SkSrTUppqE about 3 weeks ago

RT @Sport_England: ???? Funding announcement: We're investing £5 million into 49 further education colleges to help get students active ???? http… about 4 weeks ago

RT @SportaUK: Extended application deadline to the 30 September for the Sporta CEO position, please do take a look.... https://t.co/wzbBA4tabout 4 weeks ago

RT @LGAculturesport: Government pledges £500,000 for new action group to grow future of public parks - GOV.UK https://t.co/ujtxh6GEie about 4 weeks ago

@Sport_England are looking for partners who can reach inactive people in lower socio-economic groups, helping to ch… https://t.co/80QSEjli0e about 4 weeks ago